New version of Fluxx available at Target

Looney Labs recently announced that a new version of Fluxx would be available for the mass market at Target stores.  Recently I was at Target and was excited to see some of our favorite games available there for purchase, such as Lord of the Rings and Munchkin.  I was hoping they would continue to branch out and add more games.

However, this Target version of Fluxx is going to be different from the original.  The press release describes it as having "simpler rules," and contains only the 4 major types of cards (action, keeper, goal, new rule).  They state that 73% of cards are the same.

What do you think about the fact that this version of the game is essentially a more dumbed-down version of the one we're used to?  Is it a good idea to draw in as many potential game players as possible, or do you think this is a bad idea and disappointing for the hardcore game players?